What are "social media risks" in the context of network security?

Social media risks refer specifically to the potential threats that can emerge from employee activity on social media platforms. These risks can manifest in various ways, such as the inadvertent sharing of sensitive company information, which could lead to data breaches or reputation damage. Employees might become targets of social engineering attacks, where malicious actors exploit their online presence to gain unauthorized access to company systems or information. Additionally, the posting of inappropriate content or comments can also affect a company's image and lead to legal liabilities.

In contrast, other options touch on aspects that are either beneficial in nature or pertain to management practices. For example, advantages of using social media for business highlight positive opportunities rather than risks. Monitoring tools and marketing policies focus on the strategic aspects of leveraging social media, which do not directly address the inherent vulnerabilities associated with employee actions on those platforms. Understanding these risks is crucial for developing effective security measures within an organization.